Paper / Stock Options
The paper stock you choose will depend on the products you are ordering, how long you need them to last in good condition and the impact you want them to have on the first impression. The two areas to look at are paper weight and paper type.
Paper weight is measured in grams per square meter (gsm). As a guide:
80 – 100 GSM – Standard office photocopier/printer paper
120 GSM – Good quality letterheads
115 – 130 GSM – Medium quality Flyers, letterbox drops Marketing material
150 – 200 GSM – Good quality flyers and brochures
200 – 250 GSM – High-quality flyers, posters, booklets, and brochures
300 GSM+ – High-Quality business cards, greeting cards, packaging etc.
Paper types to choose from:
Laser 100gsm – Best choice for Letter Heads
Recycled 100gsm – Environmental Friendly
Knight 120gsm – 100% recycled, bleached high-white paper
Gloss Art 115-170gsm – flyers, posters, marketing cards, greeting cards and calendars
Matt Art 115-170gsm – Ideal for letterheads, flyers, brochures, posters, notepads
Art board 250gsm – For high quality brochures and flyers
Bleach Board 350gsm – Postcards, greeting cards or marketing cards
High Bulk 300-400gsm – High quality business cards, brochure covers, presentation folders